YEAR
2020 - 2025
AGENCY
UMBRELLA
ROLE
Art Direction
Brand Identity
Brand Guidelines
Collateral Design
Copywriting
Digital Marketing
Motion Design
Strategy
Web Design
Previously known as IFGfit, Forme® creates posture correcting activewear backed by science.
I led the redesign of Forme's identity, creating a new comprehensive brand system including name, logo, packaging, and web design—followed by ongoing strategy and execution for marketing efforts across social, email/SMS, CTV, and print channels. During this time, I also served as a primary point of contact with the client to oversee campaign rollouts, content production, collaboration efforts, e-commerce operations, and web updates.
Following their relaunch, Forme achieved an impressive 500% growth per quarter, earning accolades from major outlets such as Fast Company, Forbes, and Good Morning America.
Name + Logo
The new name and logo established a cleaner identity, taking inspiration from the Bauhaus and De Stijl art movements to represent the intersection of design and function.
Content Production
I played a key role in art direction and production across campaign, e-commerce, and video shoots, then utilized the assets across touchpoints such as the website, email marketing, and paid advertising.
Website
Designing and building a custom Shopify storefront enabled seamless integration of educational content, along with interactive tools to highlight the innovative technology.
Paid Media
In addition to leading strategy and execution for email and SMS marketing, I produced high-performing creative for Forme's paid advertising efforts, iterating content regularly based on performance insights and promotional strategies.
