YEAR
2023 - 2024

AGENCY
UMBRELLA

ROLE
Brand Identity
Brand Guidelines
Copywriting
Collateral Design
Web Design

For decades, Doug Fregolle Promotions has been at the forefront of the global promotional products industry. While their products and services were ahead of the curve, their brand identity needed an update.

I led the development of their new brand system—including a fresh logo, brand guidelines deck, custom Webflow site, presentation template, and various branded materials.

New Logo

The updated logo functions as a streamlined monogram, designed to be versatile, legible, and recognizable across both print and digital formats.