YEAR
2024 - 2025
AGENCY
UMBRELLA
ROLE
Art Direction
Copywriting
Digital Marketing
Strategy
Following a major renovation in 2024, the Marriott-owned W Hollywood needed a new digital presence as captivating as its updated design.
I assisted in developing a comprehensive social strategy, then executed it with content promoting the hotel's relaunch, music events, and various offerings across both paid and organic channels. The result: a 2,200% increase in website taps and 88% increase in profile impressions, effectively strengthening brand visibility and positioning.
Photography Direction
Extending the bold, vibrant aesthetic from the new graphic direction, I worked alongside photographer Damien Maloney to capture W Hollywood's updated interiors and amenities with rich and dynamic imagery.
W Presents Campaign
I showcased W Hollywood's W PRESENTS performance featuring Emmit Fenn through designing promotional assets and capturing lo-fi social content.
