Studio Sunday launched the brand by giving away 1000 of their tees and tanks to new email subscribers. The usage of tangible elements like paper alludes to the craft and timelessness of the products, while also inviting viewers in to the brand's process.

What better way to honor classic designs than with a custom Studio Sunday newspaper with each order? Design, print setup, horoscopes and puzzles by yours truly.

From automated flows to the weekly newsletter and launch announcements, I was the lead designer and copywriter for all of Studio Sunday's email marketing.