The new name and mark symbolize the intersection of design and function. The bold geometric shapes and primary colors reference the similar values of the Bauhaus art movement, and also represent the foundational role posture plays in one's health and wellness.

From the resealable and biodegradable pouch to the educational accordion pamphlet, Forme's packaging was designed with sustainability, the brand identity, and the customer experience in mind.

Fun fact: I was probably slouching when designing the graphic for “Great choice. Nobody likes a slouch.”

Designing and building a custom Shopify theme allowed for more creativity and flexibility with graphic elements and interactive features.

From educational content series to sale promotions and product launches, I frequently experimented with both content and design to keep the brand always feeling fresh and elevated.

With 20k+ email subscribers, Forme's weekly email newsletter became one of their biggest drivers of revenue. I designed a variety of graphics, layouts, and animations, and wrote educational and promotional copy that contributed to Forme's brand identity and credibility in the market.